Why Design?
Why Design booket
What designers offer to clients is a way of thinking. The “Why design?” booklet outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests. The booklet is written for our designer members, to provide some core messages for which we can create a common chorus. It defines the power of Designing, a larger concept that includes strategy as well as artifacts across a variety of disciplines.
AIGA created an online archive of case studies that demonstrate the value of the framework through real-world projects. Browse projects by leading designers and contribute your own!
see original article at AIGA
June 19th, 2010 at 11:26 am
Hello Guru, what entice you to post an article. This article was extremely interesting, especially since I was searching for thoughts on this subject last Thursday.
July 29th, 2010 at 8:28 am
Good to see you back. And again with an interesting post.
September 8th, 2010 at 11:29 pm
Aw, this was a really quality post. In theory I’d like to write like this also - taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get anything done… Regards