On The Job Innovative Print Ads
On the Job print ads
Print Ads, Consumer
Dentsu America launched this integrated campaign for a skin care line that addresses the unique problems of professional tradesmen subject to harsh environmental conditions. The client, Wharton Innovative Products, is innovating the way skin care products are sold and distributed by offering the personal care line where this group already shops—at hardware stores, home centers and auto parts stores. It honors the hard work of their trades and lets them know that there’s a product designed specifically to give their hands the help they need. The visually arresting ads show realistic sets of hands literally taking on the properties of the material they’re working with—wood, metal, cement—as they become damaged. To achieve the effect, award-winning photographer Vincent Dixon and the Paris-based shop Kilato, used an experimental combination of photography, 3-D rendering and Photoshop. The campaign also includes radio.
Aaron Frisch, art director; Arun Nemali, writer; Aaron Frisch/Arun Nemali, creative directors; Mike Wilson, chief creative officer; Vincent Dixon, photographer; Kilato (Paris, France), retoucher; Joe DePreta, account services; Wharton Innovative Products LLC, client.
dentsuamerica.com
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July 25th, 2010 at 2:31 pm
Great site. A lot of useful information here. I’m sending it to some friends!
August 6th, 2010 at 4:09 pm
my comment congratulates the author of the blog post on being willing to say what everyone is thinking, emphasising the large number of people who agree with the author whether they know it or not, while explaining that the vast numbers of knowledgable and authoritative figures who disagree are part of a vast, pointless conspiracy.
September 27th, 2010 at 5:43 am
Awesome read, well done
February 14th, 2011 at 5:03 pm
On The Job Innovative Print Ads http://bit.ly/9FuHms