When designing you have to think about how you are going to make something better with your final product. Is it easier to read or use. Maybe it is more engaging because of the way the message is displayed. There are many reasons to be innovative and to push the envelope. The designer that came up with this is right on the money. The typography is displayed in a way that is impossible to miss. What a unique design!

L2M3’s body of work is very impressive. The use of typography in their work is especially strong. I love their projects done for interiors and exhibits. More pics and link after the jump.

(Rough translation, their site is in German)
L2M3 communication design is a graphic arts office with high claim in form and contents. Founded in 1999 from Sasha Lobe, it works on beside the classical tasks, like the development of appearances and the creation of print media, also leading systems and exhibit graphic arts. The office received up to now more than 70 international honorings in all areas of the visual communication.

http://www.l2m3.com

http://www.plastolux.com/modern-typography-and-design-l2m3-communication-design.html

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